PLACE IDENTITY
One rule strong enough to repeat without becoming repetitive.
CASE 04 / WATERFRONT DISTRICT / 2026
NORTH PIER.
Place system. A focused project story moving from context and system to applications, outcomes and the details that made the work hold together.
CLIENTNORTH PIER
SECTORWaterfront district
SCOPEPlace system
STUDIOFIELDWORK
YEAR2026
The place had multiple architects, operators and public audiences but no shared orientation system.
We designed from movement through space: thresholds, routes, landmarks, materials and digital touchpoints were mapped before styling.
WAYFINDING
Built as a usable system, not a presentation-only concept.
ENVIRONMENTAL GRAPHICS
Every application is designed to prove the core idea.
11SITE TOUCHPOINTS
04SIGN FAMILIES
03SCALES OF USE
The identity works at building scale, street scale and phone scale with the same spatial logic.
NEXT PROJECT / 05
↗