CAMPAIGN WORLD
One rule strong enough to repeat without becoming repetitive.
CASE 05 / NIGHT CULTURE / 2026
HOUSE 99.
Season system. A focused project story moving from context and system to applications, outcomes and the details that made the work hold together.
CLIENTHOUSE 99
SECTORNight culture
SCOPESeason system
STUDIOAFTERGLOW
YEAR2026
The campaign needed to feel like a cultural moment, not a coordinated set of deliverables.
We created one visual world with enough tension to mutate across posters, social, stage, merch and moving image.
ARTIST IDENTITY
Built as a usable system, not a presentation-only concept.
LIVE VISUALS
Every application is designed to prove the core idea.
36CAMPAIGN ASSETS
07CHANNEL FORMATS
01VISUAL WORLD
Every output feels like evidence from the same night rather than a resized master asset.
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