ILLUSTRATION SYSTEM
One rule strong enough to repeat without becoming repetitive.
CASE 01 / SNACK BRAND / 2026
JUJU.
Characters · Packaging. A focused project story moving from context and system to applications, outcomes and the details that made the work hold together.
CLIENTJUJU
SECTORSnack brand
SCOPECharacters · Packaging
STUDIOPLAYHOUSE
YEAR2026
The category was cheerful but visually interchangeable.
We built a cast, object language and playful rules that can generate hundreds of assets without losing the joke.
CHARACTERS
Built as a usable system, not a presentation-only concept.
PACKAGING
Every application is designed to prove the core idea.
24CORE ASSETS
08CHARACTER STATES
05PACKAGING FORMATS
The brand stays recognizable even when the illustration changes completely.
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