ILLUSTRATION SYSTEM
One rule strong enough to repeat without becoming repetitive.
CASE 04 / LEARNING APP / 2026
PEBBLE.
Illustration system. A focused project story moving from context and system to applications, outcomes and the details that made the work hold together.
CLIENTPEBBLE
SECTORLearning app
SCOPEIllustration system
STUDIOPLAYHOUSE
YEAR2026
The category was cheerful but visually interchangeable.
We built a cast, object language and playful rules that can generate hundreds of assets without losing the joke.
CHARACTERS
Built as a usable system, not a presentation-only concept.
PACKAGING
Every application is designed to prove the core idea.
24CORE ASSETS
08CHARACTER STATES
05PACKAGING FORMATS
The brand stays recognizable even when the illustration changes completely.
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