ILLUSTRATION SYSTEM
One rule strong enough to repeat without becoming repetitive.
CASE 03 / SODA / 2026
GOOD DAY.
Campaign · Packaging. A focused project story moving from context and system to applications, outcomes and the details that made the work hold together.
CLIENTGOOD DAY
SECTORSoda
SCOPECampaign · Packaging
STUDIOPLAYHOUSE
YEAR2026
The category was cheerful but visually interchangeable.
We built a cast, object language and playful rules that can generate hundreds of assets without losing the joke.
CHARACTERS
Built as a usable system, not a presentation-only concept.
PACKAGING
Every application is designed to prove the core idea.
24CORE ASSETS
08CHARACTER STATES
05PACKAGING FORMATS
The brand stays recognizable even when the illustration changes completely.
NEXT PROJECT / 04
↗